About The Brand.

Lorna Murray™ is an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian.

All apparel is handcrafted ethically by artisans in Lorna's studio in South East Asia and is sustainably made with 100% natural fibres, with minimal environmental impact.

Lorna Murray is inspired by rich craft-based histories, eclectic urban environments and natural landscapes. The Lorna Murray Apparel muse is a global traveller, a wanderer, a sun-seeker, a go-getter. They are curious, open-minded individuals with a vivid imagination.

With a passion for translating traditional textiles into a contemporary context, Lorna has developed a cult brand loved globally by fashion influencers and customers alike.

We are stocked in Australia and globally to 450+ stockists in Italy, France, Spain, Greece, Germany, Sweden, the United Kingdom, the United States, The Caribbean, Kuwait, China, Japan, South Korea, Dubai and New Zealand.

Our hats are stocked in notable stores such as the Four Seasons Miami, Fragonard Boutique, Cannes, Everything But Water, Online, Free People, Online, Anthropologie, Online  and Caramel, London.

Our hats have featured on the runway in a collaboration with renowned Indian womenswear designer Pero, in Florence in 2019, and were invited to show at London’s Mini Mode Fashion Week. Lorna Murray's distinctive designs are perfect for both those wanting a sun-safe yet stylish addition to their attire, as a luxe fashion statement.

WEAR United introduces Lorna Murray. Watch & listen to the founder, creative director & head designer, as she discusses & explores her creative practice. 


Lorna Murray was born from decades of knowledge, expertise and experience in traditional textile techniques and traditions and contemporary art practice.

Lorna Murray is a Sydney-based fashion designer, textile artist and university lecturer, with an extensive career spanning more than twenty years. She has established herself as a leading textile artist and designer, presenting textile artworks globally in solo and group exhibitions and has undertaken several residencies and curatorial roles. She has developed a successful career as a visual arts teacher and as a university lecturer in art, fashion and textiles.

Global foraging fires her imagination and compels her vibrant creative practice. Lorna’s passion for colour, texture, pattern, adornment, cloth embellishment, art and craft is part of her lineage.

Lorna is constantly fuelling her love of textiles, design and community artistry, whether in the South Pacific Islands learning traditional weaving techniques, in Northern Australia learning from Aboriginal elders the art of dyeing natural fibres and creating dilly bags, in Malta making lace or in India studying embroidery, block- printing, miniature painting, floristry and paper-cutting.

It’s not simply history and tradition that grabs Lorna’s imagination. Street cultures all over the globe seduce Lorna’s finely honed bowerbird instinct for beauty. Simply being open to happenstance anywhere she goes nourishes her global consciousness and inspires her art and design practice.  

Click here to read Lorna's CV.

The Studio.

Based in Summer Hill, Sydney, Lorna Murray's head office and studio is a warm, sunlit vibrant work space for Lorna and her team. It is a hub of creative activity where inspiration burgeons and ideas unfold.

Lorna Murray collaborates with an approved team of artisans and craftspeople in Indonesia who create pieces exclusively for the brand, which has been built on traditional practices and age-old techniques.

It is here at her studio in Sydney and in the culturally rich artisan communities in South-East Asia where Lorna spends extended periods of time each year, that inspiration takes place for the development of her next collections.