About The Brand.

Lorna Murray™ is an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian.

All apparel is handcrafted ethically by artisans in Lorna's studio in South East Asia and is sustainably made with 100% natural fibres, with minimal environmental impact.

Lorna Murray is inspired by rich craft-based histories, eclectic urban environments and natural landscapes. The Lorna Murray Apparel muse is a global traveller, a wanderer, a sun-seeker, a go-getter. They are curious, open-minded individuals with a vivid imagination.

We are stocked in Australia and globally to 450+ stockists in Italy, France, Spain, Greece, Germany, Sweden, the United Kingdom, the United States, The Caribbean, Kuwait, China, Japan, South Korea, Dubai and New Zealand.

Our hats are stocked in carefully selected and curated independent stores as well as prominent stores such as the Four Seasons Miami, Everything But Water, Free People, Anthropologie, The Iconic, and Lotte Duty Free.

Our hats have been voted “Best Overall” Hat Brand by Vogue Australia, and featured on the runway both internationally and in Australia. Lorna Murray has become one of Australia's most recognisable "must have" sustainable accessory brands in the world. With a passion for translating traditional textiles into a contemporary context, Lorna Murray’s distinctive designs have developed a cult brand loved globally by fashion enthusiasts, celebrities, artists and influencers alike – Kathy Hilton, Emma Roberts, Kelly Rutherford, Mathilde Favier, Scout LaRue Willis, Tara Milk Tea, Gai & Kate Waterhouse, Pip Edwards and Neale Whitaker, just to name a few.

Lorna Murray’s designs are perfect for those wanting a sun-safe yet stylish addition to their attire, and as a luxe fashion statement.

WEAR United introduces Lorna Murray. Watch & listen to the founder, creative director & head designer, as she discusses & explores her creative practice. 

Lorna and the design journey.

Lorna Murray was born from decades of knowledge, expertise and experience in traditional textile techniques and traditions and contemporary art practice.

Trained as a visual artist, Lorna first conceived her unique foldable hat design over 20 years ago and its early design pattern was published following receiving a grant from the Department of Culture & the Arts, Western Australia, which saw Lorna travel throughout the subcontinent to research and develop her creative practise for exhibition in New Delhi and eventually Sydney upon her return. This also included the publication of a monograph, The Art of Lorna Murray - Quintessential Decoration, spanning 17 years of art and design practice.

Her artworks and designs have been exhibited across the globe including countries such as Italy, United Kingdom, Israel, India, Singapore and throughout Australia. As an art student and in the early years which followed, Lorna won various prestigious design awards in Australia.

Lorna has continued to support the industry and young upcoming fashion designers including lecturing in fashion and visual art in undergraduate and post graduate tertiary programmes at University of Technology, Sydney and Curtin University, Perth.

Lorna Murray’s exhibition pieces for the walls of private collectors, public spaces, commercial galleries and fashion have always straddled the realms of art and fashion. Both disciplines informing different but closely interrelated aspects of her practice.

From the early years of experimenting in her studio in 2007 with the potential of two-dimensional materials to create a foldable, pleated hat design, in 2011 this experimentation resulted in the pleated hat, later to be affectionately named by Lorna - “The Capri Hat”.

Our signature pleated, foldable Capri Hat, Cabana Sun Visor, Tropez Tote, to name a few, have become synonymous with style icons, global travellers and those seeking ethical, sustainable, chic luxury accessories and other bespoke and timeless pieces.

In more recent years, Lorna and her dedicated team in Sydney are working closely with our artisanal communities in Indonesia, India, Ecuador and throughout Asia to bring dynamic new collections each season to all lovers of our brand, including fashionistas and collectors of artisanal objects and beautiful pieces of art.

Lorna Murray has become one of Australia's most recognisable "must have" sustainable accessory brands throughout the world.

Lorna Murray is a Sydney-based fashion designer, textile artist and university lecturer, with an extensive career spanning more than twenty years. She has established herself as a leading textile artist and designer, presenting textile artworks globally in solo and group exhibitions and has undertaken several residencies and curatorial roles. She has developed a successful career as a visual arts teacher and as a university lecturer in art, fashion and textiles.

Global foraging fires her imagination and compels her vibrant creative practice. Lorna’s passion for colour, texture, pattern, adornment, cloth embellishment, art and craft is part of her lineage.

Lorna is constantly fuelling her love of textiles, design and community artistry, whether in the South Pacific Islands learning traditional weaving techniques, in Northern Australia learning from Aboriginal elders the art of dyeing natural fibres and creating dilly bags, in Malta making lace or in India studying embroidery, block- printing, miniature painting, floristry and paper-cutting.

It’s not simply history and tradition that grabs Lorna’s imagination. Street cultures all over the globe seduce Lorna’s finely honed bowerbird instinct for beauty. Simply being open to happenstance anywhere she goes nourishes her global consciousness and inspires her art and design practice.  

Click here to read Lorna's CV.

The Studio.