i = Change
Shop for Change
Lorna Murray is proud to be a partner with i = Change.
$1 from every order is donated to one of three projects in order to help our community and our environment.
We are excited to be able to utilise our brand to connect with conscience consumers. Each one of our customers joins our journey to support 3 projects we are passionate about.
Simply shop as usual. Checkout. Choose where your donation goes.
Secure our Reef's Future
$50 = prevents 1 tonne of sediment from reaching the Great Barrier Reef
The Great Barrier Reef is the world’s largest living organism and one of the most bio-diverse places on earth. It’s under threat.
The Reef also supports the culture and livelihoods of 70 Traditional Owner groups, who have been its custodians for over 60,000 years.Since 1985, the Reef has lost 50% of its coral cover due to climate change and poor water from land-based run-off.
More than 10 million tonnes of sediment from eroded gullies flow onto the Reef every year, smothering corals and seagrass, creating algal blooms, degrading water quality, and weakening the Reef’s ability to recover.
Coastal wetlands are essential. They act like kidneys, filtering out the sediment from agriculture, industry and urban land use. But over 50% of wetlands have already been lost.
Greening Australia and Traditional Owners are working to restore 2,000 hectares of eroded land and 10,000 hectares of wetlands by 2030. This will prevent 400,000 tonnes of sediment from polluting the Reef each year, improving water quality, the Reef’s resilience to climate change, and the livelihoods and wellbeing of Indigenous Australians.
Clean our Seas and Harbour
$1 = removes 1.2kg of plastic and debris from the sea
Over 160 million tons of plastic is produced each year to create single-use disposable items and packaging.
With no established system to close the loop, this has led to over 70 years of accumulation of plastics in landfill (40%) and the environment (32%), with only 10% being recycled.
Plastics end up in waterways and oceans, breaking down into ever smaller pieces called micro-plastics, well known for entering the food chain through the water, air and food that we consume.
Seabin Smart Tech, similar to a rubbish bin X pool skimmer, removes floating plastics as small as 2mm, filtering 600,000L of water per day from oil and surface pollutants.
Change the Future for Girls
$5 = enables 50 women to participate in meetings held in safe spaces to learn about critical issues affecting them and their communities
In some areas of Bangladesh, up to 62% of girls are married before turning 18. These girls are not only denied their childhood, they can suffer from developmental issues due to early pregnancy.
They're vulnerable to STD's including HIV, increased risk of domestic violence and have limited opportunities for education and employment.
We know women are the key to creating change for girls within their communities. Empowered women can achieve extraordinary impact, catalysing new and brighter futures for girls and their families.
The Hunger Project trains women to unleash their leadership and capacity to take action in their homes, villages and communities, to stop child marriage, violence against women and girls, discrimination against girl children - and shift hearts and minds on the importance of gender equality.