Our Ethos

Caring for People and the Planet

Ethics and sustainability are at the core of Lorna Murray. Caring for people and the planet is of paramount importance to us and it is this ethos that permeates our brand.

Lorna Murray was founded on the basis of celebrating craft-based traditions in fashion and empowering and supporting the artisans who make our products without compromising the natural environment.

We believe that we have an ethical, moral and social responsibility to take care of those who make our accessories and garments, those who wear our pieces and the world we live in. We consider ethics and sustainability in every aspect of the design process through to our customers.

This sentiment has come naturally to our brand since its inception and is second nature to how we work and operate.

Moreover, we know that there is always more to be done. We are committed to continually reevaluating and improving our practices to reduce our negative impact on the environment, our artisans, employees and our supply chain.  

Our People

The Hand Made

Lorna Murray continues to maintain reliable employment for our teams in both our Australian and Indonesian studios.

We employ a number of artisans in our Indonesian-based studio who are paid above the living wage and with stable ongoing employment. They are given regular holidays and time off to spend with their families.

We know our artisans and employees each personally, by name, and communicate frequently with them about their wants and needs, to always ensure that they feel comfortable, safe, heard and above all, valued.

They work in excellent working conditions at our studio with health and safety at the forefront. We care not only for our artisans that work with us but for their children and families too, by providing and paying for additional healthcare and welfare resources when required.

By empowering our artisans and their families financially, physically and emotionally, we are empowering their communities to keep their craftsmanship alive and lifting them out of impoverished circumstances. 

Our Planet

Making an Impact

Our hats and accessories are made of 100% natural fibres, grown organically without the use of pesticides. As a result, they are very breathable, making them comfortable to wear on hot days and do not irritate the skin.

They are durable, meaning you can wear and travel with them for years, from rainforests to beaches, while maintaining their stability. Our pieces are made from a combination of dyed and undyed fibres using low-impact production techniques.

Ultimately, the grass fibres will biodegrade - the natural grass fibres will break down after decades at the end of their life. You’ll be able to treasure and enjoy your item for years to come while knowing that it will leave as little impact on the earth as possible.

All elements of our product packaging are 100% recyclable including our swing tags, boxes and tissue paper.

Additionally, our tissue paper and boxes are designed to be reusable, even the safety pins on the end of our swing tags are designed for reuse. Our new Luxe boxes available to purchase and complementary with our Luxe hats are designed to be a special keepsake for you to reuse and love.   

Our Process

Slow Fashion

Lorna Murray engages in slow textiles production - we do not mass-produce products with factories and we follow a zero-waste design process, as closely as possible.

Instead, all hats and accessories are lovingly hand-woven and handmade by our artisans in our studio. In turn, we never over-produce quantities and create only what we need, reducing waste and the potential for unwanted items.

We have a signature range as well as releasing several capsule collections throughout the year for both adults and children.

As we are not a fast fashion brand we take delight in creating items which can be treasured for years and worn from season-to-season.

As each item is individually handmade, naturally, each hat will often have its own imperfections and slight differences and we love the story that they tell.

Our Vision

As supporters of the Fashion Revolution movement, we are proud to say that we do know exactly #whomademyclothes.

Lorna Murray aims for transparency and thus accountability, which ultimately leads to safe and more positive practices within the fashion industry.

We strive for continual improvement across all of our practices.

We aim to continuously provide our artisans with ongoing and secure economic opportunities and support through healthcare and welfare.

We aim to grow closer towards a circular design process and supply chain, closing the loop between raw materials and the end-of-life including strategies such as reusing the materials or creating entirely biodegradable products (all materials in a product). 

Our Ethical Code of Conduct


Lorna Murray is committed to conducting business legally and ethically:

We will always operate within the laws and regulations of the countries we operate in.

We strongly value Intellectual Property and always recognise other creative parties involved in collaborations or projects.

We care deeply about our artisanal workers and employees and pay them above the living wage as well as giving them financial and healthcare assistance to themselves and their families.

We are aware of our entire supply chain to ensure that safe and ethical policies and procedures are in place.

We provide a safe and healthy work environment above the minimum requirements of local, regional and national laws.

We continue to ensure that we minimise our impact on the environment and the impact our products have and will leave on the planet.

We will never be complicit in the harm, abuse or use of animals within or associated with our business.

We will never be complicit in human rights abuses in our supply chain including but not limited to the areas of modern slavery, child labour, harassment, discrimination, regular employment, wages, working hours and freedom of association. 


We expect all our suppliers to ensure all sub-contractors and third-party suppliers, of which there are few, to follow the expectations outlined in our code of conduct. We also expect all wholesalers and retailers to follow the expectations outlined in our code of conduct and align with our company ethos, vision and values.